Sheldon Motors has been located in East Brunswick for more than three decades and is owned by Steven and Cory Schiffman.  The Schiffman family has owned new and pre-owned vehicle dealerships for more than 50 years.

In 1946, Sheldon Schiffman established River Motors in Little Ferry, New Jersey. In 1954, Sheldon and his family moved to Middlesex County and established Sheldon Pontiac in New Brunswick, New Jersey.

In 1975, Steven and Cory expanded their father's automobile dealership into East Brunswick at 616 Route 18 selling quality pre-owned cars, trucks, and sport utility vehicles.

The Schiffman Family's automotive knowledge, honesty, and fairness have helped Sheldon Motors win the Home News Tribune's Readers Choice Award for Best Pre-Owned car dealership in Middlesex County.